4 Ways to use AV to Build a Memorable Trade Show Experience


One of the best tools trade show planners have in their toolbox is a strong relationship with their audio-visual provider.

AV brings a trade show to life with dynamic lighting, sound and interactive experiences that engage and excite attendees, letting them know they are somewhere special.

Everyone Wants a Moment to Shine

No matter the makeup of an audience, you need to keep in mind that it’s full of real people, not just the labels of attendees, exhibitors and sponsors. People tend to have similar interests and desires, which include being seen.

“In my experience, people generally want the same things from an event,” says Joe Kinney, creative design at RSN member CMI AV. “They appreciate engaging information. They want to see themselves and their friends in the photos on a screen.”

AV delivers information to the group by sharing it in strategic locations. It can also deliver photos of attendees through a live feed from social media or through a video or slide show each day, which is a fun way to keep the group captivated and excited.
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